Paid Media

New customers are the heartbeat of every organization.

Everything we do is focused on how we use Media, Experiences, Data and Technology to build our client’s business.

Our Omni-channel approach leverages Data and deep Media Subject Matter expertise to build campaigns that perform, learn and grow.

We take advantage of the latest advances in AI and machine learning to capture and unlock new audiences targets faster and more efficiently than ever before.

We are Digital media agnostic and believe in having budget flexibility to move media dollars between various channels to maximize every dollar that is spent.

Our teams work with our clients to:

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Find the ‘quick wins’ hidden in existing customer acquisition programs

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Create new programs that open up a world of customer acquisition opportunities

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Provide the right level of execution. We can provide full service or work with other resources to ensure goals are met

Paid Media planning starts with considering each step of the Customer decision journey and how media channels will work together to deliver new customers.
Forecasts are created. Performance benchmarks are set.

Awareness

Drive highly targeted first time visitors helping fuel Consideration and Conversion phases

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Consideration

Intercept and target category, competitor and previous visitors

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Purchase

Aggressively target previous visitors, customers and users that have shown site engagement

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Setting the Stage
for Campaign Success

Before launching campaigns we ensure we have:

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A Campaign Forecast

What does a successful campaign look like?

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Comprehensive Tracking

To track every campaign-driven action back to the source and understand the true value of traffic being driven through Attribution modeling

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Customer Decision Journey

Considered the Customer Decision Journey – ensuring our campaign targeting and ad creative aligns for first, second and tertiary brand experiences

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Campaign Specific Landing Pages

Campaign Specific Landing Pages and Strong Site-Experience – we look at the whole customer experience to ensure campaign success

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Resources required to be successful

Alignment on the right tools and resources required to be successful – we stay on top of the latest opportunities from Google and other Media suppliers to make sure our campaigns have the best chance to exceed expectations. Whether its participating in Betas, using new features or true tactics.