About Unify Digital Agency:

We're a dynamic North American digital technology and marketing agency that values work-life balance and takes pride in our work. Our close-knit team collaborates to achieve successful outcomes for both clients and team members. We believe in hiring the right individuals and tailoring roles to align with their career and life goals. Our approach is holistic and integrated, with our Search Marketing Specialists playing a vital role in our Paid Search teams.

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Responsibilities:

• Serve as part of a team of experts for Search Engine Marketing (SEM). 
• Manage assigned clients' online search marketing campaigns. 
• Maintain work integrity and accuracy. 
• Analyze, recommend, and implement improvements to meet client online search marketing ROI/CPA objectives. 
• Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy, goals, and target demographics. 
• Produce detailed campaign performance analysis and create Excel and PowerPoint presentations. 
• Create, test, and optimize keywords and messaging for maximum reach, awareness, and new customer acquisition. 
• Build relevant account structures to ensure ad copy appears on relevant queries. 
• Monitor daily account pacing and ensure client budget goals are met. 
• Set the strategic vision for all paid media programs (paid search and paid social). 
• Conduct digital marketing SEM activities on Google, Microsoft, Meta, and retargeting ads across all channels to increase the client's online presence. 
• Create and optimize ads to ensure high deliverability and conversion. 
• Manage strategy and setup for all paid campaigns. 
• Increase efficiency by measuring and optimizing paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports. 
• Research and test partnerships with new vendors to expand reach and lower cost-per-acquisition. 
• Monitor the budget and adjust bids for better ROI. 
• Collaborate with the marketing team to maintain a consistent brand voice and message across all paid programs. 
• Provide comprehensive weekly, monthly, and quarterly reports. 

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Requirements: 

• Highly developed interpersonal and written/verbal communication skills 
• Strong MS Office skills, particularly Excel 
• Strong analytical thinking 
• Strong attention to detail and organizational skills 
• The ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment 
• Passion for marketing and the internet 

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How to Apply: 

• If you are a results-oriented professional with a passion for affiliate marketing and thrive in a fast-paced environment, we would love to hear from you. Please submit your resume, along with a cover letter detailing your relevant experience and why you are the ideal candidate for this position, to careers@UnifyDigital.co. Be sure to include "Senior Affiliate Marketing Manager" in the subject line of your email. 
• Unify Digital is an equal opportunity employer. We value diversity and encourage candidates from all backgrounds to apply. Only qualified candidates will be contacted for further consideration.